Social media critique with a bleg for some biometrics already

The recent Burger King and Jeep twitter account hacks inspired Charlie Wollborg's Having your social media feed hacked is forgivable; being boring is not at Crain's Detroit Business.

Of course there's a biometrics tie-in but the article is a fun read for those who are interested in the social media as well.

The biometrics part:

Can we unleash a few of our most talented geeks on making biometric security apps to the smartphone? Every sci-fi and spy movie in the last 50 years has shown our heroes using fingerprint scanners, retinal scanners and voice print identification. Forget the flying car, just bring me a biometric security app!

We're working on it!

And then there's the social media critique.

So yes, Burger King and Jeep had to deal with being hacked, but look at the opportunity! All eyes were on their social media feeds! What did they respond with? More of the same boring, bland content. Reading the last 30 twitter updates for both brand will give Lunesta a run for it's money. Overly promotional. Instantly forgettable. Yawn.

Being hacked is forgivable. Being boring is not. A status update should not be a to do item. Don't just post to post...

Good advice follows. I'd like to think we...