So the industry is looking to ditch passwords, and is turning to a variety of solutions, such as voice recognition, key stroke analysis and finger print identification.
Payments firm PayPal is one of those leading the changes, and president David Marcus says the aim is to make the whole process seamless.
"Like magic, you'll be authenticated, and the payment will go through," he tells BBC World Service's Business Daily.
"We want to move away from passwords, and get to embedded fingerprint scanners on mobile phones
Thursday, February 28, 2013
End of the line for online passwords, says PayPal (BBC)
