Wednesday, August 29, 2012

Hop on the Bus, Gus. Drop off the Key, Lee.

Biometric Technology Gets on the School Bus (Press Release via Benzinga) When children board or exit the bus the BlinkSpot iris scanning technology recognizes the child and sends real time reports to the school along with an individual email to each parent verifying the time and location of their child.

The effort combines Verizon, Eye-D, and 3M Cogent capabilities.

I'm curious to see how this works out. An application that provides real-time information on children's interactions with the school bus system is, obviously, highly desirable.

Will the technology fit the deployment? How well will it work? How passive is the use model (i.e. must the children actively engage the system?). How much training will drivers and children require? How long does each transaction take? Will that cause traffic jams? What are the costs in money and time?

These are the questions that would-be customers and system developers need to ask, answer, and agree upon.

Thinking this one through, my hunch is that from a pure utility point of view, this is a finger app. But in the real world other considerations may apply. If some tech companies want to test their technology, their ability to work together, product design and feasibility, and they find a willing and supportive test environment — in this case a school and community — then that's what will happen. Lessons will be learned and the state of the art will have been advanced.

Perfect; Good; Tech.; People; etc. It's a fun landscape in which to participate.