A Face-Rec dating site?

There's not a lot of information about how the folks at FindYourFaceMate.com apply facial recognition technology to the matchmaking process, but this article provides a hint.

FindYourFaceMate.com's Christina Bloom said who we date depends a lot on how much they look like us.

Bloom claims that couples often have very similar facial features and that facial similarities seem to help with the initial attraction.

I'm not sure what that says about matchmaking site users, facial recognition, human nature, internet marketing or a host of other matters of social and political import but that sure is a lot of tergiversation in just two sentences.

UPDATE:
In other Face-Rec pop science news:
If You Look Like This, You're Destined For Billions