Intuit Buys AisleBuyer, Self-Checkout App, for Reported $100M (Payments.com)
“AisleBuyer allows you to collect the types of detailed shopper data previously only available to online retailers, so you can deliver targeted product recommendations and offers to smartphone users who are inside your stores or on the go,” its website explains. “The result is an improved experience for your shoppers, while you benefit from higher conversion rates and increased average cart size.”h/t @EyeLock_1
...which updates this post:
Retail Marketing Technology Online and In Person, reproduced in its entirety below.
Not really biometrics related, but...
Software mines security footage to help business owners see what people do once they're inside the store (Technology Review)
"The huge success of online shopping and advertising—led by giants like Amazon and Google—is in no small part thanks to software that logs when you visit Web pages and what you click on. Startup Prism Skylabs offers brick-and-mortar businesses the equivalent—counting, logging, and tracking people in a store, coffee shop, or gym with software that works with video from security cameras."Online retailers are able to free-ride on investments made by their brick-and-mortar competitors (see showrooming). They also have more powerful tools available to them for the purposes of analyzing detailed reports of user activity on retail websites. Why, the page I linked to for this story has fifteen programs that track your interaction with the linked page and TechnologyReview.com isn't even selling anything directly. The image to the left shows the list as compiled by the Ghostery add-on for Firefox.
If brick-and mortar retailers can't learn as much about customers in physical stores as web retailers know about user experiences, they must compensate in other ways or they're going to continue to struggle.
See also:
Target fights Amazon showrooming with plea for special product lines (ExtremeTech.com)
