The regulations issued by the Attorney General would require "covered entities" to disclose to consumers in an "easily accessible" manner information on their collection, storage, use and disclosure practices, including to whom the information is disclosed. S.B. 761 also allows, but does not require, the Attorney General to issue regulations requiring covered entities to provide consumers with access to their data and privacy policies, in a format that is "clear and easy to understand."
I think we'll be seeing more of this type of thing for several reasons: there are companies out there who sell information about individuals; the individuals don't know about it; the information is often inaccurate; negative consequences fall upon everyone but the seller of the information.
See also: Errors plague the database state
